Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
Waterproof Eyeliner: Delivering smooth strokes and intense color, this waterproof eyeliner pencil glides on seamlessly for our a smooth finish that lasts for 36 hours with no smudging or fading
Pigment Rich Definition: This sharpenable eyeliner delivers pigment-rich hues and precise definition; From classic black to bright white and every shade in between, find a perfect shade for your every mood
It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
Curious about how we select the top products for you? Explore How It Works
How do we rank
Our AI-powered platform ranks products using multiple weighted factors from millions of products and user reviews across the web, providing the most valuable and real data. Higher scores rank first.
Smudge softly! Rimmel London's Soft Kohl pencil delivers dense, smudgeable colour that lasts up to 12 hours. In Pure White, Soft Kohl is easy to apply, with no tugging or dragging on delicate eye area skin.
Long wear finish: up to 12 hours
Dense colour blends easily into eyelid for a soft, smudged look
Curious about how we select the top products for you? Explore How It Works
