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OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
Long Lasting Volume Shampoo - Be fine with being fine. This color safe shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It's the 'pick me up' your hair has been waiting for.
Get The Body You've Always Wanted - Turn your hair volume all the OUAI up with this thickening shampoo that delivers a fuller, more voluminous look. Biotin, hydrolyzed keratin and chia seed oil deliver essential nutrients that help to strengthen, reduce frizz, tame flyaways and add weightless body that lasts.
Volumising Formula - This hair thickening shampoo & conditioner duo expands the hair shaft, adding thickness and body to fine, limp locks while restoring strength and shine
Nourishing Blend - This shampoo and conditioner volume set combines hydrating shampoo and hydrating conditioner to moisturise and protect all hair types
Lightweight Care - Our volumising shampoo and conditioner pack features a gel-based formula that adds fullness and texture without weighing hair down
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Inspired by nature's expanding cotton flower; plumps fine hair with long-lasting bouncy volume
Fine hair can lack volume and be challenging to style Reminiscent of nature's expanding fluffy cotton flower, Biolage VolumeBloom Shampoo plumps fine hair with long-lasting, volumizing bounce Provides root lift, giving hair 70 percent more volume after just one application
Apply shampoo generously to wet hair, massage into lather through to ends, then rinse hair thoroughly Follow with conditioner
Versatile Formula - Non-softening formula ideal for short or layered hair. Safe for daily use and coloured hair, this volumising shampoo maintains your style and hue integrity
Styling Foundation - This hair shampoo adds texture and bulk to fine, limp hair, creating a solid base for styling. Enhance your hair's natural volume for easier shaping and hold
Deep Cleansing - Gently eliminates build-up, residue and excess oils while adding raw texture to fine, limp or difficult-to-style hair. This volumizing shampoo revitalises your locks