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YOUR HAIR’S HOLY GRAIL. This concentrated shampoo with apple cider vinegar gets you back on good terms with overworked tresses. Wet hair, lather up and rinse clean. Follow up with any OUAI conditioner to soften your squeaky clean strands.
OUAI DETOX SHAMPOO. Move over juice cleanse, it’s time for a hair cleanse. Get rid of product and hard water buildup, dirt and oil with this 1-2x a week clarifying treatment. Here’s your fresh start, see you next week.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
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Our AI-powered platform ranks products using multiple weighted factors from millions of products and user reviews across the web, providing the most valuable and real data. Higher scores rank first.
REVITALISING TREATMENT FOR HEALTHY, SHINY HAIR. Hibiscus Cider Vinegar and Lemon Peel Extract deeply cleanse without stripping moisture, leaving hair hydrated, moisturized, and nourished for a soft, shiny, and virgin-like finish. Perfect for restoring healthy hair with every wash.
CLARIFYING SHAMPOO FOR A DEEP CLEAN. A powerful, deep cleansing action to remove dirt, excess oils, and product build-up from your hair and scalp, without stripping. Its purifying formula helps to refresh and detoxify, making it perfect for revitalizing oily hair and sensitive scalps with soft shiny results.
3D CHELATING TECHNOLOGY REMOVES HEAVY METALS AND HARD WATER. Infused with 3D Chelating Technology, our detox shampoo effectively removes traces of heavy metals and the harsh effects of hard water. Say goodbye to dull, heavy hair and hello to soft, shiny, and bouncy locks.
SWITCH FROM YOUR CURRENT SHAMPOO: Or use every 3 washes, to keep hair feeling fully refreshed and de-toxed. Helps keep your colour or hair extensions looking lovely
REDUCE BUILD UP: Designed to combat residue, silicone or pollutants. Great for after a swim or gym, for over-styled locks or for use before you colour your hair
CLARIFYING SHAMPOO: A naturally powerful hair wash to banish build-up for good. Deeply cleansing to purify and remove residue. Suitable for all hair types
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